Meet Miles The Jag (aka jaguar). You may know him from his short stint on the Bachelor or, more likely, the Sprints logo. Miles is a mile more than just a pretty shape. Despite being chronically underemployed, he is not compensated for his Sprints work, he continues embodying the mission of Sprints - helping all walks of life SWEAT IN COLOR®. Why did Sprints decide to choose a jaguar as its logo, you ask? Well, all jaguars are born with a unique repeating pattern coat, are in fact sprinters, and oh yes Miles needed some volunteer hours around the time the brand was founded and we were on a tight budget in 2019. You may also wonder why Miles is wearing a space helmet. You are full of good questions. Sprints got its start in the headwear category and despite not having a dome covering in his early iterations, it became immediately clear that a brand selling hats should in fact include a hat on its logo. The problem was Miles looked way cooler in a helmet and that we could not deny.